Search Engine Optimisation

Serach engine optimisation is the designing and updating of a website that is likely to show up in organic listings for relevent user queries. Advantages include listings is guarateed and instant, flexible as it allows for trial error, search engine provides reporting and context geo targeting. Disadvantages include high start up costs and also ongoing charges, users are also less likely to click, requires daily management, and competition with deeper pockets can outbid you.